Vlogger advertising guidelines welcomed as 'good thing'

New guidelines for video bloggers who enter marketing relationships with brands have been published.

The Committee of Advertising Practice (Cap) rules encourage "vloggers" to label advertising content and explain when they have been asked to feature products.

Last year, the Advertising Standards Authority (ASA) ruled that several vlogs praising Oreo biscuits were not clearly marked.

Speaking to the Victoria Derbyshire Programme, vloggers Luke Cutforth and Rhiannon West welcomed the guidance.